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Deborah Liu is an American technology executive and the former CEO of genealogy company, Ancestry from 2021 to January 2025^[1][2] Liu served on the board of Intuit^[3] and co-founded the nonprofit organisation Women in Product.^[4][5][6] She is the founder of the artificial intelligence startup Ember AI.^[7]

Liu is of Chinese descent and her parents emigrated to the U.S. in the 1960s.^[8] She was raised in a small town in South Carolina.^[9] She is a graduate of Duke University (B.S.E in Civil Engineering) and Stanford Business School.^[10]

Liu was director of product for the end-to-end buyer experience at eBay and spearheaded the integration between eBay and PayPal.^[3][11] She was director of product marketing management and product management at PayPal.^[12]

In 2009, she joined Facebook,^[13] where she worked on Facebook Credits and Facebook Platform^[14] and helped build their mobile app install ad business.^[15] In 2016, as VP of product development, she relaunched Facebook Marketplace^[8][16] and became VP of marketplace in 2017.^[17]

After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO March 1, 2021.^[18]

She was included on Business Insider's list of "The Most Powerful Female Engineers"^[19] and PaymentsSource's list of "The Most Influential Women in Payments",^[20] and is a member of the Committee of 100.^[21]

In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work".^[8] Liu is a seed investor and advisor to startups.^[22]

She stepped down as CEO of Ancestry in January 2025 following a diagnosis of breast cancer and to spend more time with her family.^[4]

Following her departure from Ancestry, Liu founded the artificial intelligence startup Ember AI.^[7] She has also spoken publicly about the role of artificial intelligence in the workplace, highlighting disparities in AI adoption between men and women.^[7][23]