Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023, still used today as a brand.Former Kellogg's Café and AT&T store below, Union Square (Manhattan)
The company became known as Kellanova on October 2, 2023, with the company's North American cereal operations spun off to form the WK Kellogg Co at the same time. The name combines "Kell" (from the Kellogg Company) with the Latin word nova, meaning "new".[3]
Kellogg's was restructured into two companies on October 2, 2023; WK Kellogg Co would manage the North American breakfast cereal division, while the previously existing company rebranded to "Kellanova", managing snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the convenience food, and international cereal products market, from the North American cereal market. "Kellogg's" itself became a brand name of both companies.
Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst candy, and Sugus, entered into an agreement to acquire Kellanova for nearly $30 billion in August, 2024; The acquisition was completed on December 11, 2025.[9]
On June 21, 2022, Kellogg's announced a plan to spin off its three cereal, snacks, and plant-based food divisions into separate companies.[10][11] The North American cereal and plant-based food spin-off companies were to keep Battle Creek as their headquarters and the new snack and international cereal company would be based in Chicago.[12] The successor company, known as Global Snacking Co. temporarily, represented 80 percent or $11.4 billion of Kellogg's sales. Sixty percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., was to be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, were to be called "Plant Co." and could potentially be sold.[13]
In January 2023, Kellogg's shelved its plans to spin off its plant food business and retained it as part of Global Snacking Co.[14] On March 15, 2023, Kellogg's announced that the North America Cereal Co. branch would be named WK Kellogg Co and the Global Snacking Co. branch would be called Kellanova. The split was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE.[15] The WK Kellogg Co took the NYSE stock symbol "KLG".[16] The split was completed on October 2, 2023.[17][18]
On August 14, 2024, Mars Inc. agreed to purchase Kellanova for nearly $30 billion.[19] The purchase, originally planned to close in the first half of 2025, was approved by the Federal Trade Commission (FTC) in the US but it was delayed to December 11, 2025, due to the European Commission not approving the deal until December 8, 2025.[20][21]
The acquisition was completed on 11 December 2025, with Kellanova being integrated into Mars. Kellanova CEO Steve Cahillane stepped down from the company following the acquisition and the company was delisted from the New York Stock Exchange.[22]
Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America)
Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)
Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)
Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)
C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports-oriented commercials.[50]
Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster.
Krumbles cereal:[55] Manufactured from approximately the 1920s to the mid-1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)[41]
OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")[56]
OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
Pokémon Cereal: A limited edition cereal that promoted the Pokémon franchise. It consisted of O-shaped cereal and marshmallows shaped liked Pikachu, Oddish, Poliwhirl and Ditto. They later returned during Gen II with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time.
Licensed brands have been omitted because their mascots are simply the licensed characters themselves (for example, Spider-Man is the mascot of Spider-Man Spidey-Berry).[61]
Cocoa Hoots cereal: Newton the Owl
Cocoa Krispies cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (Hanna-Barbera character), Ogg (caveman), Tusk (elephant), and Snap, Crackle and Pop (who were also, and remain as of February 2014, the Rice Krispies mascots; see below)
↑Springer, Jon (June 27, 2022). "Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units". Ad Age. Vol.93, no.10. p.1.
↑"いい朝食がいい日をつくる – 日本ケロッグ"[Make a good day with a good breakfast – Kellogg Japan]. kellogg.co.jp (in Japanese). Archived from the original on July 4, 2008. Retrieved June 26, 2008.
↑Knaus, John Kenneth (1999). Orphans of the Cold War: America and the Tibetan Struggle for Survival (1sted.). New York: PublicAffairs. p.280. ISBN9781891620850. Retrieved September 16, 2020. They were supplied with a special version of their staple diet of barley (tsampa) enriched with vitamins and nutrient supplements. This cereal had been developed with the help of the Kellogg Company by the CIA Tibetan Task Force's team doctor, Edward 'Manny' Gunn, who had taken on the problem of finding a ration that would provide the energy the guerrillas needed to operate in these extremes of altitude and temperature. By 1963, loads of 'Khampa tsampa ' were being shipped to the Roof of the World.
↑Week, Marketing (November 22, 1996). "Kellogg to axe weakest brands". Marketing Week. Archived from the original on October 3, 2021. Retrieved October 3, 2021.
↑"[Kellogg advertisement]". The Ottawa Journal. March 8, 1975. Archived from the original on January 16, 2021. Retrieved March 1, 2021– via Newspapers.com.
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