GeezerVison

Mix

Cover of the October 2024 issue, featuring Rick Rubin and Beabadoobee
Editorial Director	Tom Kenny[1]
Categories	Music trade magazine
Frequency	Monthly
Founded	1977
Company	Future US
Country	United States
Based in	New York City
Language	English
Website	mixonline.com
ISSN	0164-9957

Mix magazine is a periodical, billing itself as "the world's leading magazine for the professional recording and sound production technology industry". The magazine is headquartered in New York City and distributed in 94 countries.^[2][3]

"It was co-founded in 1977 under the title of "the Mix" in San Francisco, originally as a tabloid style directory of recording services, by David Schwartz, Penny Riker-Jacob and Bill Laski with Hillel Resner^[4] as the first ad sales representative, and later publisher, and producer of the TEC Awards. The magazine became "MiX" without "the" ahead of it in April of 1980. It then skipped a month and then returned as a slick color magazine."^[5]

In January 1989, Mix Publications, which included Mix magazine and Electronic Musician, was sold to Act II Publishing, a company owned by Norman Lear.^[6]

In the 1990s, Mix magazine, had offices in the former Jelly Belly building on Hollis Street in Emeryville, California.^[6][7]

In 1994, Mix Publications, was sold to Cardinal Business Media, in Philadelphia.^[6]

In 2007, its Korean version, Mix Korea, was started.^[3]

In 2011, NewBay Media bought it from Penton Media.^[8] In 2018, Future acquired NewBay Media.^[9] In 2021, the music production magazine Pro Sound News merged with Mix online.^[10]

Official website

• Interview with founder, David Schwartz NAMM Oral History Library, January 14, 2011
• The Evolution of Mix Magazine with Tom Kenny Pt. 1 : Focusrite Pro Podcast
• The Evolution of Mix Magazine with Tom Kenny Pt. 2 : Focusrite Pro Podcast
• The Evolution of Mix Magazine with Tom Kenny Pt. 3 : Focusrite Pro Podcast
• 20th anniversary issue of Mix