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Reflexive Entertainment
Type	Private
Industry	Video games
Founded	1997 (1997)
Defunct	May 2010 (2010-05)
Fate	Dissolved following acquisition by Amazon
Headquarters	Lake Forest, California , United States
Key people	Lars Brubaker Ernie Ramirez James C. Smith Ion Hardie
Products	Game development and distribution
Parent	Amazon (2008–2010)
Website	www.reflexive.com at the Wayback Machine (archived May 28, 2010)

Reflexive Entertainment was an American video game developer based in Lake Forest, California. The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997. They developed nineteen games independently (for Microsoft Windows, Xbox and Mac platforms), published two games, started distribution of downloadable casual games on its online Arcade, created a division of its Arcade entirely devoted to Mac games for Mac users and started hosting ad supported free online web browser games.^[1] In 2005, Reflexive's Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival which included Innovation in Visual Art, Innovation in Game Design and the Seumas McNally Award For Independent Game Of The Year.^[2]

On October 20, 2008, Reflexive Entertainment was acquired by Amazon.^[3] On February 3, 2009, Amazon.com began hosting casual game content for internet download.^[4]

On March 31, 2010, Reflexive announced plans to stop selling games through its affiliate program in order to focus entirely on game development. In a letter sent to affiliates, CEO Brubaker stated that the program would continue its business as usual, which included web support and payment of referral fees on game sales until June 30.^[5]

All games are developed and published by Reflexive Entertainment unless otherwise stated.

Ricochet Lost Worlds receives Best Action/Arcade game for 2004 award from RealNetworks

Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival in San Francisco. Wik also won the 2005 Academy of Interactive Arts and Sciences Award for Downloadable Game of the Year.

Awards:

• 2005 Academy of Interactive Arts and Sciences

Downloadable Game of the Year!

• 2005 IGF Downloadable Game of the Year!

(Seumas McNally Award)

• 2005 IGF Innovation in Visual Arts
• 2005 IGF Innovation in Game Design^[6]

Amazon acquired Reflexive Entertainment in October 20, 2008^[3] and has been merged with the game development subsidiary, Amazon Game Studios, which was founded in 2012.