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This article needs more citations. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "SnapTag" – news · newspapers · books · scholar · JSTOR (January 2024) (Learn how and when to remove this message)

SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon or company logo and code ring rather than a square pattern of black dots.^[1][2]

Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases,^[3] coupon downloads, free sample requests, video views, promotional entries,^[4] Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets.^[5] SnapTags offer back-end data mining capabilities.^[6]

SnapTags can be used in Google's mobile Android operating system^[7] and iOS devices (iPhone/iPod/iPad)^[8] using The SnapTag Reader App or third party apps that have integrated the SnapTag Reader SDK. SnapTags can also be used by standard camera phones by taking a picture of the SnapTag and texting it to the designated short code or email address.^[9][10]