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A trade magazine, also called a business-to-business magazine, trade journal, or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.^[1][2] The collective term for this area of publishing is the trade press.^[3]

In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000.^[4]

As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites.^[5]

Trade publications^[6] keep industry members abreast of new developments. In this role, they function similarly to how academic journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering-type advice to the readers, which may inform purchasing and investment decisions.

Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.^[7]

For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.

• List of trade magazines
• Professional magazine

• "Trade or Industry Magazines" in . Piedmont College.