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GeezerVison is showing en.wiktionary.org — snowclone - Wiktionary, the free dictionary

English

WOTD – 27 December 2007, 27 December 2008

Etymology

Blend of snow cone +‎ clone, in reference to the phrase “If Eskimos have dozens of words for snow, X have as many for Y” (which is an example of a snowclone). Coined by American television writer and economist Glen Whitman in January 2004, in response to Geoffrey Pullum on the blog Language Log.[1]

Pronunciation

  • (Received Pronunciation) IPA(key): /ˈsnəʊ.kləʊn/
  • (US) IPA(key): /ˈsnoʊ.kloʊn/
  • Audio (US):(file)
  • Audio (Australia):(file)

Noun

Examples
  • to X or not to X (Shakespeare's Hamlet)

snowclone (plural snowclones)

  1. (linguistics) A formulaic phrase that can be customized to fit a variety of contexts.
    • 2005 November 5, auuV, “Some articles that I like. They are about language,”, in alt.running.out.of.newsgroup.names (Usenet):
      I stumbled upon the site the other day, when I was looking up the origins of the "Im not an X, but I play one on TV" snowclone.
    • 2005 December 3, David Rowan, “"Snowclone" journalism”, Trendsurfing, in The Times‎[2], archived from the original on 6 September 2006:
      Suddenly snowclone hunters were documenting media usages suggesting that, in space, no one can hear you belch, bitch, blog, speak, squeak or suck.
    • 2006 June 20, Michael Erard, “Analyzing Eggcorns and Snowclones, and Challenging Strunk and White”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, page F4:
      Regular readers learned there first about snowclones, the basic building blocks of cliches, like "X is the new Y" or "you don't need a degree in A to do B."
    • 2006 July, Mark Peters, “Not Your Father's Cliché”, in Columbia Journalism Review, volume 45, number 2, page 14:
      If so, you're being snowed under by snowclones — a category of fill-in-the-blank cliché identified by linguists.
    • 2006 November 18, anonymous author, “Snowclone”, in New Scientist, volume 192, number 2578, →DOI, page 80:
      When you read phrases like these in a newspaper, you've stumbled across a particular type of cliché: the snowclone.
    • 2009 June 24, “this is your brain on X”, in The Snowclones Database‎[3], archived from the original on 18 August 2026:
      The snowclone is mainstream enough now to appear in the title of a recently published book: This Is Your Brain on Joy.
    • 2011 January 4, “the first rule of X is, you don’t talk about X”, in The Snowclones Database‎[4], archived from the original on 18 April 2026:
      This shifting to the less-formal contracted form is consistent with the reference to the film being a playful one, as snowclones in general so often are.
    • 2024 August [2023 April 14], Stefan Hartmann, Tobias Ungerer, “Attack of the snowclones: A corpus-based analysis of extravagant formulaic patterns”, in Journal of Linguistics, volume 60, number 3, →DOI, page 599:
      The concept of ‘snowclones’ has gained interest in recent research on linguistic creativity and in studies of extravagance and expressiveness in language. However, no clear criteria for identifying snowclones have yet been established[.]

Coordinate terms

  • catchphrase
  • cliché
  • meme
  • proverb

Derived terms

  • snowcloneification

Translations

formulaic phrase that can be customized
  • Chinese:
    Mandarin: 雪克隆 (xuěkèlóng)
  • Dutch: sneeuwkloon
  • Finnish: kulunut ilmaus
  • French: snowclone (fr)
  • German: sprachliche Schablone f
  • Hungarian: átvariált/átalakított szállóige/közmondás
  • Japanese: もじり (ja) (mojiri), スノークローン (sunōkurōn)
  • Polish: oklepana fraza f, banał (pl) m
  • Russian: фра́за-клише́ f (fráza-klišé)
  • Swedish: snöklon

Verb

snowclone (third-person singular simple present snowclones, present participle snowcloning, simple past and past participle snowcloned)

  1. (intransitive) To use a snowclone in speech or writing.
    • 2006 November 15, “The word: Snowclone”, in New Scientist‎[5], number 2578, archived from the original on 22 October 2026:
      Many journalists are guilty of serial snowcloning, but snowclones aren't always a symptom of laziness – they can be a cultural in-joke.

See also

  • Appendix:English snowclones
  • Appendix:Non-English snowclones

References

  1. ^ Geoffrey K. Pullum (16 January 2004), “Snowclones: lexicographical dating to the second”, in Language Log‎[1], archived from the original on 4 February 2005: “[…] lexicographers are in luck here: they can date the coining of snowclone to the second. So they may like to note for their future reference that this term was coined at 22:56:57 (that's 3 seconds before 10:57 p.m.) on Thursday, January 15, 2004, in Northridge, California.”

Further reading

  • snowclone on Wikipedia.Wikipedia

Anagrams

  • clown nose
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