I help businesses figure out where AI actually fits.

Not every problem needs a model. I'll tell you which ones do — and build the ones that matter.

What I do

AI Strategy & Integration

I audit your workflows to identify where AI creates measurable ROI and where it's just noise. From LLM implementation to automated decision engines, I build the bridges between models and your bottom line.

Performance & Speed

Speed is a competitive moat. I optimize the entire stack — from database queries and CDN edge-logic to render pipelines — ensuring your systems are built for 2026 performance standards.

E-Commerce

Modern e-commerce requires more than a storefront. I architect headless and integrated solutions for Shopify and WooCommerce that handle massive scale, complex logic, and lightning-fast checkouts.

Custom Development

When the standard stack fails, I build the internal tools, APIs, and middleware that move the needle. High-performance, hand-rolled code designed to solve the problems off-the-shelf software can't touch.

I practice what I preach.

This site: zero frameworks, hand-rolled CSS, static HTML deployed to the edge. The result speaks for itself.

What people say

Doug is an amazing technical resource but also brings a creative thinking process to the team. Some of his ideas were so good that I felt the need to implement them almost real-time.

Ben Routson Applications Practice Manager, AWS

From day one it was clear that Doug had a vast range and depth of technical and business knowledge to bring to the table. He has always brought new ideas and new approaches to client problems.

Adam Buckeridge Director of Business Development, Crowd Favorite

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