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RudderStack is an agentic, warehouse-native customer data platform used to collect, govern, unify, and activate customer data with full control and transparency.

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Get Started

Set up your first pipeline and learn how the platform fits together.

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Introduction to RudderStack Learn how RudderStack works Data Pipelines Overview Event Stream and Reverse ETL for collection and activation

AI Features

Manage and interact with RudderStack using AI-powered agents and assistants.

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RudderAI Manage and interact with your workspace via an AI-powered agent in Slack or the RudderStack dashboard Lookout Build audiences from warehouse data and send them to the tools you run campaigns in RudderStack MCP Connect AI assistant to your RudderStack workspace for pipeline debugging, monitoring, and management RudderStack Agent Skills Install RudderStack skills in your AI coding agent

Collect

Capture event data with SDKs and route it to every destination.

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SDKs Collect event data using RudderStack's client and server-side SDKs Reverse ETL Sources Sync data from your warehouse, data lake, or database Destinations Send your events to 200+ third-party tools and platforms Transformations Clean and enrich events with custom JavaScript and Python

Unify

Resolve identities and build a customer 360 in your warehouse.

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Profiles Build comprehensive customer 360 views in your warehouse Profiles Developer Docs Guided tutorials to build and manage your Profiles projects

Activate

Build audiences and SQL models, and sync them to your downstream tools.

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Audiences Build audiences on warehouse sources and activate them downstream Models Define custom SQL queries on your warehouse and send data to destinations Lookout Build audiences and activate them downstream

Govern

Enforce data quality and privacy.

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Data Catalog Create and manage events, properties, and other entities used by Tracking Plans Tracking Plans Monitor and act on non-compliant event data at the source Consent Management Capture consent and stay compliant with GDPR and CCPA Bot Management Manage bots and their interactions with your data

Monitor

Track delivery, inspect events, and get alerted on issues.

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Alerts Get notified for critical data issues Health Dashboard Monitor your data pipelines and get key metrics at a glance Live Events View your source and destination events in near real-time Event Usage Details View your monthly event usage across Event Stream, ETL, and Reverse ETL pipelines

Developer Guides

Build with the API, CLI, and developer tooling.

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Event Spec Spec for the RudderStack standard and ecommerce events API Guides Manage various RudderStack features programmatically Rudder CLI Agents write pipelines as code. You review the spec and apply it to any environment. User Guides Guides for common RudderStack use cases

Dashboard Guides

Manage your RudderStack workspace, members, and their access.

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Workspace Overview Manage your workspace, members, and settings Access Management Control user roles and permissions across your workspace

Questions? Let's figure it out together.

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