Most analytics tools work by following individual people around the web — setting cookies, reading IP addresses and fingerprinting browsers to stitch together a profile of who you are and what you do. webringo.com has deliberately chosen a different path.

Cabin only ever records anonymous, aggregated trends: how many people visited a page, roughly where in the world they came from, and what referred them. It never stores anything that could be traced back to you as an individual — so there is no profile to leak, sell or hand over.

Because no personal data is collected, there is nothing to consent to and nothing to misuse. Here, privacy isn't a setting you have to find and switch on — it's the default.