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GeezerVison is showing www.apple.com — Apple Intelligence and Siri

Apple Intelligence and Siri

Introducing Siri AI.
Truly helpful. Truly yours.

Siri AI is available in English.

Introducing the next generation of Apple Intelligence and Siri.1 Truly helpful AI that’s centered around you and your needs. Integrated into your apps, grounded in your context, and private at every step.

  • New reimagined Siri
  • Siri AI
  • Apple Intelligence in apps
  • Visual Intelligence
  • Photo editing
  • Write with Siri
  • Introducing Siri AI. Incredible new capabilities to be your most helpful and trusted AI assistant.1

    The wavy gradient of Siri Orb
  • Type or talk naturally with Siri AI to find what you need and get more done.

    iPhone 18 Pro, Burgundy, screen displaying an Ask Siri prompt reading: Draft an email to Elton listing the Saturdays in November that I'm free from 12–3pm to bring snacks. Include snack options that are gluten-free
  • Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages, and Safari.1

    iPhone 18 Pro, Silver, front view, showing a message about running out of garlic, options to add to Reminders or Notes, blue send button, text reads: Yes, will do!
  • Search and take action with Visual Intelligence, now on even more devices — iPad, Mac, and Apple Vision Pro.2

    MacBook Pro 14-inch, Space Black, screen displays a Visual Intelligence demo, showing an email with images of food and herbs, a box outlines an image of olives in bread and three prompts hover over the image, including Ask Siri, Image Search, and Look Up Nutrition
  • Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend, and Clean Up.

    Brightly hued close-up photo of three people looking at the camera, button reads “Reframe.”
  • Write with Siri virtually anywhere you type — compose, edit, and send messages.

    Top left corner of iPad, screen displays open Pages document, prompt for Write with Siri to draft copy
  • Just ask Siri.

    Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.

    iPhone 18 Pro, Burgundy, screen displaying an Ask Siri prompt reading: Draft an email to Elton listing the Saturdays in November that I'm free from 12–3pm to bring snacks. Include snack options that are gluten-free
  • Siri understands your personal context.

    Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox, or pull up the details from a note you saved.

    Collage of photos from a trip, featuring multiple individuals in various settings. Overlay text reads: Show me photos from the last time I went to Spain.
  • Take action in more apps.

    Siri AI can take actions in apps like Messages, Music, Reminders, and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.

    Screen with requests for Siri AI to take action in apps, including Take a selfie, Create a reminder, Call Vicki, Auto enhance photo, Create a new event, Send an email, Resume my podcast, Create a note, Add photo to album
  • Tap into broad world knowledge.

    Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.

    Screen with starry night sky and overlay of text of query to Siri AI, Siri, why do stars twinkle in the sky?
  • Introducing the Siri app.

    A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.

    iPad Pro 11, Space Black, front screen shows Siri app displaying an active Siri AI conversation and previous conversations in sidebar.
  • Customize how Siri sounds.

    Pick a voice, then customize expressivity and pace until it clicks for you.3

    Characteristics of voice written against a black background, text reads: Pitch, speed, tone, accent

    Available in English

  • Siri AI in CarPlay.

    On the road, ask Siri which trailhead your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.4

    A CarPlay screen showing a Messages notification, with Maps visible in the background
  • Siri mode in Camera.

    Siri mode and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.

    iPhone 18 Pro, Burgundy, screen displaying Siri mode in Camera app with a photo of cricket balls and Siri AI response sharing detailed information about cricket balls
  • New smart actions.

    Visual Intelligence makes it easy to split the bill with friends when you get the check, get nutritional information on a dish in front of you, quickly import a card to Apple Wallet, and more.

    iPhone 18 Pro, Burgundy, screen displays in Siri mode in Camera interface, showing nutrition facts about a food item identified with Visual Intelligence, screen shows detailed information about chicken phở, including common ingredients and nutrition information
  • Ask Siri about what’s in front of you.

    Get information, take action, and search visually using the content on your screen.

    A screenshot of Image Search being used to summarize a few paragraphs of  an article about jellyfish biology
  • Visual Intelligence with Siri on Mac.

    Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.

    Screenshot of food, with an Ask Siri bubble giving the option to search for the image or find its nutritional value
  • Visual Intelligence with Siri on iPad.

    Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.

    iPad Pro 11, Space Black, screen shows image of products in response to Visual Intelligence onscreen query about glass bottles, Ask or Image Search buttons displayed under images
  • Visual Intelligence with Siri on Apple Vision Pro.

    Simply look at something to learn more about it. You can ask Siri AI about text, images, and even real-world objects as you see them in the moment.

    Apple Vision Pro view, a conversation with Siri about hiking boots fitting in a backpack hovers above Siri and to the left of a pair of hiking boots and other outdoor gear
  • Next-level intelligent photo editing.

    Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.

    Photo of smiling person with brown hair, wearing a brown sweater, surrounded by red flowers, AI photo editing demo with Clean Up, Extend, Reframe options shown over photo
  • Reframe your photo even after it’s taken.

    Move the viewpoint, adjust the angle, or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.

    Brightly hued closeup photo of three people leaning forward over a pink surface, a grid appears over it, along with a button that reads: Reframe
  • Express more with Image Playground.

    Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.

    Gallery of images in a range of styles created with Image Playground.
  • Image Wand.

    Transform rough sketches into images in virtually any style right in Notes.

    iPad showing Image Wand turning a rough sketch into images
  • Write with Siri virtually anywhere you type.

    Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation, and tone.

    Usage limits may apply.

    Top left corner of iPad, screen displays open Pages document, prompt for Write with Siri to draft copy
  • Get things done with Suggestions.

    Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap.

    A received iMessage with two suggested action buttons below: Add to Reminders and Add to Notes

    Available in English

  • Proofread as you type.

    Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.

    iPhone 18 Pro, Burgundy, screen shows Siri AI proofreading an email in the Mail app
  • Get relevant information while on a call.

    Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline.

    iPhone 18 Pro, Silver, screen displaying Call Context feature powered by Apple Intelligence, airline confirmation details while on a call
  • Communicate across languages.

    Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods.

    Messages app showing Live Translation
  • Safari works smarter for you.

    Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalizes website content and formatting or automates common Safari actions.

    Safari browser open, tabs grouped by topics
  • Fix passwords with a tap.

    The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.

    Passwords app reviews passwords and marks them either as security upgraded or compromised passwords.

    Coming in a future software update

  • Describe a shortcut.

    Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.

    Usage limits may apply.

    Screen displays Apple Intelligence query and response from user about Shortcut intention, What do you want your shortcut to do?, reply, When I'm leaving work message Pedro I'm on my way with my ETA.
  • Improved accuracy in Dictation.

    A powerful new on-device model allows Dictation to understand you even better as you speak.5

    Glowing microphone logo

    Available in English

  • Describe a calendar event.

    Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.

    iPhone 18 Pro, Silver, screen showing Apple Intelligence creating a Calendar event based off description provided by user

Accessibility.

VoiceOver describes your physical surroundings and onscreen content in richer detail. Magnifier zooms in so you can ask about what’s in frame. Accessibility Reader cleans up text for easier reading. Voice Control is more flexible so you can interact with apps in your own words with less to memorize.

Smarter Home.

Apple Intelligence in the Home app unlocks new capabilities, like combining related activity notifications,6 describing what happened in a selection of HomeKit Secure Video footage before you watch,7 and using AI to search for a clip based on what happened.8

Genmoji.

Create high-quality Genmoji to match the moment.

Workout Buddy.

Get deeper insights and more data-rich motivation with enhancements in Workout Buddy. Train even without your iPhone nearby. And Workout Buddy is now available in Spanish.9

Great powers come with great privacy.

Apple Intelligence and Siri AI are designed to protect your privacy at every step. With powerful on-device processing, Apple Intelligence is aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, without making your data accessible to Apple or anyone else.

Private Cloud Compute

  • Your data is never stored
  • Used only for your requests
  • Verifiable privacy promise
  • New iPhone Duo iPhone Duo

    The largest display of any iPhone.
    Foldable. Posable. And durable.

    Learn more Buy
  • New iPhone 18 Pro iPhone 18 Pro

    iPhone 18 Pro

    The ultimate performance and camera of any iPhone, with exceptional battery life.

    Learn more Buy
  • iPhone Air iPhone Air

    iPhone Air

    Incredibly light and thin with pro performance.

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  • iPhone 17 iPhone 17

    iPhone 17

    Powerful, durable, and delightful.

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  • iPhone 17e iPhone 17e

    iPhone 17e

    Feature stacked.
    Value packed.

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    iPhone 16

    Amazing performance.
    Durable design.

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  • iPad Pro iPad Pro

    iPad Pro

    The ultimate iPad experience with the most advanced technology.

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  • iPad Air iPad Air

    iPad Air

    Serious performance in a
    thin and light design.

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  • New iPad mini iPad mini

    iPad mini

    The full iPad experience in
    an ultraportable design.

    Learn more Buy
  • MacBook Neo MacBook Neo A18 Pro chip

    MacBook Neo

    The magic of Mac at a surprising price.

    Learn more Buy
  • MacBook Air
    13” and 15”
    MacBook Air
    13” and 15”
    M5 chip

    MacBook Air

    Thin. Fast. Powerful and portable.

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  • New 14” with M6 MacBook Pro
    14” and 16”
    MacBook Pro
    14” and 16”
    M6, M5 Pro, or M5 Max chip

    MacBook Pro

    A powerful laptop for every

    kind of pro.

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  • New MacBook Pro
    14” and 16”
    PROLED XDR Display
    MacBook Pro
    14” and 16”
    PROLED XDR Display
    M5 Pro or M5 Max chip

    MacBook Pro PROLED XDR Display

    The most advanced MacBook Pro with the world’s best laptop display.

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    iMac

    An all‑in‑one desktop for
    creativity and productivity.

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    Mac mini

    The mini-est, most
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  • New Mac Studio Mac Studio M5 Max or M5 Ultra chip

    Mac Studio

    Powerful performance and
    connectivity for pros.

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Apple Intelligence is compatible with these devices.

  • iPhone Duo (A20 Pro)
  • iPhone 18 Pro Max (A20 Pro)
  • iPhone 18 Pro (A20 Pro)
  • iPhone 17 Pro Max (A19 Pro)

  • iPhone 17 Pro (A19 Pro)

  • iPhone Air (A19 Pro)
  • iPhone 17 (A19)
  • iPhone 17e (A19)
  • iPhone 16 Pro Max (A18 Pro)

  • iPhone 16 Pro (A18 Pro)

  • iPhone 16 Plus (A18)

  • iPhone 16 (A18)

  • iPhone 16e (A18)

  • iPhone 15 Pro Max (A17 Pro)

  • iPhone 15 Pro (A17 Pro)

  • iPad Pro (M1 and later)
  • iPad Air (M1 and later)
  • iPad mini (A17 Pro and later)
  • Apple Vision Pro (M2 and later)
  • MacBook Neo (A18 Pro)
  • MacBook Air (M1 and later)
  • MacBook Pro (M1 and later)
  • MacBook Pro with PROLED XDR Display (M5 Pro and later)
  • iMac (M1 and later)
  • Mac mini (M1 and later)
  • Mac Studio (M1 Max and later)
  • Mac Pro (M2 Ultra)

Apple Software Developers Kit icon

New possibilities for your favorite apps.

The Foundation Models framework, along with App Intents, APIs, and frameworks, is built with privacy at the center. Any app can tap into the on-device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools, and Image Playground.

Learn more about developing for Apple Intelligence
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