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Apple Watch

Explore the lineup.

Apple Trade In
Save on a new Apple Watch with a trade‑in.
Get credit toward your next Apple Watch when you trade in an eligible device.¹
Education
Save on Apple Watch² with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.*
College students and educators can save through the Apple Store.*
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Personal Setup
Make the most of your Apple Watch with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.

Discover new bands in a fresh mix of
materials, colors, and patterns.

Combining Apple Watch and iPhone opens up a world of features that make each device better. With a redesigned Health app coming in late 2026, you can turn your health and fitness data into actionable insights on your overall health.³ You can also do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.⁴ And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.