Network Planning and Optimization

Invest for success with Ookla’s solutions for network planning and optimization teams, designed to provide the actionable intelligence you need to deliver better networks.

Deliver best-in-class networks with Ookla

Crowdsourced data and controlled testing from Ookla empower you to make strategic investments that drive the greatest impact for the largest number of customers — delivering real, measurable improvements.

From identifying and resolving hidden network issues to optimizing for long-term network health and security, Ookla equips you with the data and tools to maximize ROI and enhance customer satisfaction throughout the entire network lifecycle.

Identify high-impact opportunities

Prioritize network improvements that deliver the greatest impact with the most efficient CapEx for optimal ROI.

• Highlight your strengths to retain customers and address weaknesses to grow your market share
• Pinpoint unserved or underserved areas for future investment or regulatory compliance
• Determine optimal locations for new towers or co-leasing on existing infrastructure
• Discover capacity issues by tracking how performance varies by time of day or by mapping against population density layers
• Improve in-building performance, with granularity down to a floor-by-floor breakdown

Design for success

Leverage RF conditions and real-world user experience data to design and optimize your network.

• Map performance against population density to ensure investments align with real-world needs
• Correlate user experience measurements with radio network conditions to uncover hidden issues 
• Find and fix areas with interference or overshooting cells
• Design and optimize for Wi-Fi success in a fraction of the time and with the help of proven AI tools

Track improvement

Validate that you’re making the right network investments and showcase the results of new sites or tech deployments. 

• View QoE metrics to see real-world confirmation that your investments are making a meaningful difference across the use cases that consumers care most about 
• Confirm tech rollouts are having the expected coverage and performance impact for customers
• Undertake controlled testing to dig deeper and enhance root cause analysis

Promote your success

Ensure that the network investments you make are having positive impacts on NPS and customer satisfaction, and then promote your wins. 

• Correlate consumer sentiment and NPS data with performance thresholds to identify where optimizations should be prioritized
• Make data-backed marketing claims about the superiority of your network 
• Promote where your investments have led to top performance or compelling improvement stories

Providing crowdsourced and controlled drive and walk surveys for unmatched insights

Our crowdsourced data represents real performance metrics from billions of daily consumer-initiated Speedtest samples collected around the world and real-time service outages reported through Downdetector.

Our controlled data samples come from millions of miles of drive and walk surveys combining off-the-shelf consumer devices on RootMetrics and custom engineered Ekahau Wi-Fi testing devices.