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Week 1: Signalling and CountersignallingWhy do we spend so much on wedding rings, do springbok's jump in the air, and is college so expensive? — Week 1: Signalling and Countersignalling
Why do we spend so much on wedding rings, do springbok's jump in the air, and is college so expensive?

Week 2: Explore or Exploit?When should you try something new, or stick with what you already know and like? — Week 2: Explore or Exploit?
When should you try something new, or stick with what you already know and like?

Week 3: Marginal ThinkingHow to think about the value of anything extra. — Week 3: Marginal Thinking
How to think about the value of anything extra.

Week 4: Dual Processing TheoryHow should we use our 2 systems of thought: gut-feeling, and rational thought? — Week 4: Dual Processing Theory
How should we use our 2 systems of thought: gut-feeling, and rational thought?

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We started Conceptually because we realised how powerful concepts were as tools for grappling with and simplifying the messy realities of the world.

We weren’t taught the breadth of concepts in school we saw as crucial for understanding how the world works, so we created this list of concepts with a simple explanation and applied examples.

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