Core represents some of the world’s most valued and loved brands in Sub-Saharan Africa. It’s our company’s mission to empower individuals and organisations with the world's leading personal technology products and services. We are the leading distributor of Apple in Sub-Saharan Africa and have represented the brand in South Africa since 1995. We are also the distributors for other major brands such as DJI and Nintendo.

Our responsibilities are all encompassing and include supply chain management, marketing management, channel management, enterprise sales and media relations. The territory of operations comprises Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Nigeria, South Africa, Zambia and Zimbabwe.