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Alexa+ for Builders
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Build for Alexa+ 

 

We're working with select partners to shape how customers interact and buy with AI.

Learn more

Customized, contextual experiences

 

Partners building on Alexa+ aren't just integrating. They're defining how category experiences show up for customers. Their services reach customers at the moment they're ready to act, with relevant, personalized experiences from day one, and built-in payments to complete tasks.

Learn more about the Alexa+ CX Guidelines >

apps aniamtion

From partnership to production 

 

Every partner helps shape the experience they ship.

Onboarding

We work directly with select partners to bring their MCP server or APIs into the Alexa+ environment. 

Resources

The growing toolset includes customized resources for specific experience categories. 

Building    

Our tools generate a manifest, auth, and tests. Our engineering team provides hands-on guidance with previews on every device. 

Discovery

The Alexa+ Store lets customers browse and enable add-ons directly. Beyond that, Natural Discovery surfaces content proactively based on customer context and intent. No name recognition required.
 

Integration paths

 

Choose the approach that fits your infrastructure.

Category SDK


After plugging into APIs, build a production-ready experience in weeks. The out-of-the-box CX includes real-time cart updates, interactive seat selection, and natural menu discovery across six categories. Every CX upgrade is delivered automatically.

Best for: Restaurant reservations, food ordering, home services, local booking, ticketing, and ride booking. 
Learn more >

MCP Toolkit


Supports existing MCP servers with minimal modifications. Alexa+ for Builders inspects it, generates the add-on, writes tests, and provides a simulator-ready package.


Best for: Existing MCP servers who want full control over tool calls, rendering, and data access.  

Learn more >

Smart Home AI Toolkit


Supports device documentation uploads or describing capabilities in natural language. The toolkit generates the bulk of the smart home integration (voice experience, visual design, and routines) in hours.

Best for: Manufacturers of IoT/smart home devices who want voice-first control with custom capabilities beyond standard APIs. 
Learn more >

Trusted by teams shipping on Alexa+

 

OpenTable

"Our integration with Alexa aligns perfectly with OpenTable's goal of meeting diners where they are. We're expanding our reach to new diners while driving more bookings to our 60,000+ restaurant partners through another trusted channel. This integration not only simplifies the booking process for diners but also strengthens our position as innovators in the restaurant tech industry, continuing our legacy of helping restaurants thrive."

Sagar Mehta
Chief Technology Officer

Thumbtack

"Integrating our services into the Alexa+ experience allows us to dramatically expand our reach, empowering us to bring our tech and pro community to millions of homeowners. Now, we can proactively help more people identify the right home improvement projects and connect them with qualified professionals to get the work done."

Marco Zappacosta
CEO  

Atom Tickets

"We're excited to combine Atom's expertise with Alexa's intelligence to deliver an exceptional movie-going experience. Moviegoers can now more easily access and plan their movie nights, even while juggling multiple tasks."

Michael Amouyal
Senior Director of Marketing and Partnerships

Frequently asked questions

 

What is an Alexa+ add-on?

An Alexa+ add-on is a service inside the Alexa+ experience. Customers book, order, pay, and confirm through natural conversation. No handoffs and no link-outs needed.

- Task completion. Customers describe what they need. The service delivers the result in conversation.

- Intelligent discovery. Alexa surfaces the add-on at the moment customers need it.

- Personalization from day one. Customer context makes the experience feel relevant immediately.

- Built-in payments. Amazon Wallet can handle checkout. 

What surfaces does my add-on reach?

Alexa+ handles surface specific rendering automatically - without additional work from you. One integration for Alexa+ on capable Echo, Echo Show, and FireTV devices, as well as the Alexa App and Alexa.com

How do customers discover my add-on?

The Alexa+ Store lets customers browse and enable add-ons directly. Beyond that, Natural Discovery surfaces your service proactively based on customer context and intent. 

How do I build for Alexa+?

Alexa+ for Builders is currently available to select partners working directly with our team. 

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