Herbert Alpert (born March 31, 1935) is an American musician who led the band Herb Alpert & the Tijuana Brass (sometimes called Herb Alpert and the TJB or Herb Alpert’s Tijuana Brass) in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss.
Herbert Alpert was born on March 31, 1935,[3] and raised in Boyle Heights,[4] an Eastside[5] neighborhood of Los Angeles.[6] He was the youngest of three children (a daughter and two sons)[7] born to Tillie (née Goldberg) and Louis Leib (or Louis Bentsion-Leib) Alpert.[8] His parents were Jewish immigrants to the U.S. from Radomyshl in present-day Ukraine and Romania.[9][10][11]
Alpert was born into a family of musicians. His father, although a tailor by trade, was also a mandolin player. His mother taught violin at a young age, and his older brother, David, was a drummer.[12] His sister Mimi, who was the oldest,[6] played the piano.[7] Alpert began to play trumpet at eight years old.[13]
Alpert started attending Fairfax High School beginning in 10th grade. In 11th grade (1952), he was a member of their gymnastics team. One of his specialties was performing on the rings, but an appendectomy a week before a league meet sidelined him. In his senior year (1953), he began focusing on his trumpet.
In 1957, Alpert teamed up with Lou Adler, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became top-20 hits, including "Baby Talk" by Jan and Dean and "Wonderful World" by Sam Cooke.[19] In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert.[9]
In 1962, Alpert and his new business partner Jerry Moss formed Carnival Records with "Tell It to the Birds" as its first release, distribution outside of Los Angeles being done by Dot Records. After Carnival released its second single "Love Is Back in Style" by Charlie Robinson, Alpert and Moss found prior use of the Carnival name, so renamed their label A&M Records.[20]
The Tijuana Brass years
All artists should be looking for their own voices. I went through a period of trying to sound like Harry James and Louis Armstrong and Miles [Davis]. And then when Clifford Brown came along, it was almost discouraging. The guy was so good! But I kept at it. I loved playing. And then when I heard Les Paulmultitrack his guitar on recordings, I tried that with the trumpet. Boom—that sound came out. After I released 'The Lonely Bull', the record that started A&M in 1962, a lady in Germany wrote a letter to me. She said, 'Thank you, Mr. Alpert, for sending me on a vicarious trip to Tijuana.' I realized that music was visual for her, that it took her someplace. I said, 'That's the type of music I want to make. I want to make music that transports people.' —Herb Alpert in Off Beat Magazine, April 24, 2017
The song that jump-started Alpert's performing career was originally titled "Twinkle Star", written by Sol Lake (who was to write many Tijuana Brass songs over the next decade).[21] Alpert was dissatisfied with his first efforts to record the song, then took a break to visit a bullfight in Tijuana, Mexico. As Alpert later recounted, "That's when it hit me! Something in the excitement of the crowd, the traditional mariachi music, the trumpet call heralding the start of the fight, the yelling, the snorting of the bulls, it all clicked."[22] Alpert adapted the tune to the trumpet style, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull".[23]
He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a top-10 hit in the fall of 1962. He followed up quickly with his debut album, The Lonely Bull by "Herb Alpert & the Tijuana Brass". Originally, the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync.[24]
It was A&M's first album (with the original release number being 101), although it was recorded for Conway Records. The title cut reached number six on the Billboard pop chart. For this album and subsequent releases, Alpert recorded with the group of Los Angeles session musicians known as the Wrecking Crew, whom he holds in high regard.[25]
The Tijuana Brass in 1966; from left: Alpert, Tonni Kalash, John Pisano, Nick Ceroli and Pat Senatore
Alpert's 1965 album Whipped Cream & Other Delights proved so popular— it was the number-one album of 1966, outselling The Beatles, Frank Sinatra, and the Rolling Stones— that Alpert had to turn the Tijuana Brass into an actual touring ensemble rather than a studio band. Some of that popularity might be attributable to the album's notoriously racy cover, which featured model Dolores Erickson seemingly clothed only in whipped cream.[26] In a chat with the audience during his concert in Milwaukee on 6 October 2025, Mr. Alpert confirmed "it was shaving cream, not whipped cream".
As writer Bruce Handy wrote in a Billboard article, though, two other Tijuana Brass albums, Going Places (1965) and What Now My Love (1966), "held the third and fifth spots on the 1966 year-end chart despite pleasant yet far more anodyne covers."[27] Another measure of the band's popularity is that a number of Tijuana Brass songs were used as theme music for years by the ABC TV game show The Dating Game.[28]
Alpert's only number-one single during this period, and the first number-one hit for his A&M label, was a solo effort: "This Guy's in Love with You", written by Burt Bacharach and Hal David, featuring a rare vocal.[23][31] Alpert sang it to his first wife in a 1968 CBS Television special titled Beat of the Brass. The sequence was filmed on the beach in Malibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired.[32] Although Alpert's vocal skills and range were limited, the song's technical demands suited him.[33]
After years of success, Alpert had a personal crisis in 1969, declaring "the trumpet is my enemy." He disbanded the Tijuana Brass, and stopped performing in public.[11] Eventually, he sought out teacher Carmine Caruso, "who never played trumpet a day in his life, (but) he was a great trumpet teacher."[34] "What I found," Alpert told The New York Times, "is that the thing in my hands is just a piece of plumbing. The real instrument is me, the emotions, not my lip, not my technique, but feelings I learned to stuff away—as a kid who came from a very unvocal household. Since then, I've been continually working it out, practicing religiously and now, playing better than ever."[11] The results were noticeable; as Richard S. Ginell wrote in an AllMusic review of Alpert's comeback album, You Smile - The Song Begins, "His four-year sabbatical over, Herb Alpert returned to the studio creatively refreshed, his trumpet sounding more soulful and thoughtful, his ears attuned more than ever to jazz."[35]
In 1979, five years after his last chart hit with the Tijuana Brass, Alpert attempted a disco album of rearranged Tijuana Brass hits. "It just sounded awful to me," Alpert was quoted later. "I didn't want any part of it." Because the musicians were already booked, though, Alpert recorded other material, including the instrumental "Rise", with the initial version created by Alpert's nephew, Randy "Badazz" Alpert and his close friend, musician Andy Armer.[36]
The song reached number one on the Billboard Hot 100 after it was used repeatedly on the soap opera General Hospital. The song also became a hit in the UK, but in a speeded-up version, due to British DJs not realizing that the American twelve-inch single was recorded at 33 rpm instead of 45 rpm.[37] Its bass line was later in The Notorious B.I.G.’s “Hypnotize”, which itself reached number one on the Hot 100.[38]
Over the next two decades, Alpert released an album nearly every year. He has released more than a dozen records since 2006.
In 2013, Alpert released Steppin' Out, which won a Grammy for Best Pop Instrumental Album.[39] Since that time, he has released several other albums, most recently 50 (claimed to be his 50th studio album) and his third Christmas album, titled Christmas Time Is Here and has said he has plans for his next LP in mind.
Tijuana Brass Revival
In late 2024, Alpert formed a new Tijuana Brass group, which went on tour in 2025, to celebrate the landmark Whipped Cream and Other Delights album. The tour is titled "Herb Alpert and the Tijuana Brass and Other Delights."[40] According to Herb Alpert's website, the tour is scheduled to move to the United Kingdom for six concerts in 2027, with no end date being announced as yet. The band members (besides Alpert) are: Ray Brinker (drums), Kris Bergh (trumpet, percussion), Hussain Jiffry (bass), Bill Cantos (keyboards, marimba, percussion, vocals), Ryan Dragon (trombone, percussion), and Kerry Marx (guitar).[41]
Lani Hall joined the group for the first year of the tour, performing a medley of songs she recorded with Sergio Mendes. According to posts by "Herb's Social Media Team" on his official Facebook page, the group has had 64 sold-out concerts as of September 15, 2026.
On October 11, 1989, Philips subsidiary PolyGram announced its acquisition of A&M Records for $500million.[42] Alpert and co-owner/business partner Jerry Moss later received an extra $200million payment for PolyGram's breach of the terms of the deal.[43]
Visual arts
Alpert has a second career as an abstract expressionist painter and sculptor, with group and solo exhibitions around the United States and Europe. The 2010 sculpture exhibition "Herb Alpert: Black Totems" in Beverly Hills brought media attention to his visual work.[44] His 2013 exhibition in Santa Monica included both abstract paintings and large totem-like sculptures.[45]
The foundation supports youth and arts education, as well as environmental issues, and helps fund the PBS series Bill Moyers on Faith and Reason and later Moyers & Company.
In 2012, the foundation granted more than $5million to the Harlem School of the Arts, which allowed the school to retire its debt, restore its endowment, and create a scholarship program for needy students. In 2013, the school's building was renamed the Herb Alpert Center. In 2016, Alpert's foundation also bestowed a $10.1million donation to Los Angeles City College to provide music majors with a tuition-free education, the largest gift to an individual community college in the history of Southern California, and the second-largest gift in the history of the state.[52] In 2020, Alpert bestowed an additional $9.7 million on the Harlem School of the Arts to upgrade its facility.[53]
Alpert founded the Louis and Tillie Alpert Music Center in Jerusalem, which brings together both Arab and Jewish students.[54]
Business ventures
In the late 1980s, Alpert started H. Alpert and Co., a short-lived perfume company, which sold products in high-end department stores such as Nordstrom. The company launched with two scents, Listen and Listen for Men. Alpert compared perfume to music, with high and low notes.[55]
In 2004, in partnership with his daughter Eden, Alpert opened Vibrato, a jazz club and restaurant located in the Bel Air neighborhood of Los Angeles.[56]
As of 2025, Alpert's net worth is estimated at $850 million, largely due to his music career and the sale of A&M Records to Interscope Records.[57]
Documentaries
In September 2010, the TV documentary Legends: Herb Alpert – Tijuana Brass and Other Delights premiered on BBC4.[58]
In 2020, Herb Alpert Is..., a documentary written and directed by John Scheinfeld, was released.[59]
Personal life
Alpert married Sharon Mae Lubin at the Presidio of San Francisco in 1956.[14] They had two children, Dore (born 1960) and Eden (born 1966).[60] The couple divorced in 1971. In 1974, Alpert married Lani Hall, once the lead singer of A&M group Brasil '66.[61] Alpert and Hall have a daughter, actress Aria Alpert, born in 1976.[11]
Hall and Alpert recorded a live album, Anything Goes, in 2009; a studio album, I Feel You, in 2011;[62] and another studio album, Steppin' Out, in 2013. An AllMusic review concluded: "Ultimately, Steppin' Out represents not just the third album in a trilogy, but a loving creative partnership that, for Alpert and Hall, spans a lifetime."[63] Hall has continued to make occasional appearances on Alpert's albums.
Discography
Studio albums
List of studio albums, with selected peak chart positions and certifications
↑Barry White is often incorrectly listed as another artist with both a vocal and an instrumental Billboard number one, but he did not perform an instrument on "Love's Theme".
12Piccoli, Sean (April 24, 1997). "Turning Brass into Gold". The Sun Sentinel. Archived from the original on September 5, 2012. Retrieved September 24, 2008.
↑"Tijuana Brass". Tijuanabrass.com. Retrieved November 26, 2010.{{cite web}}: CS1 maint: deprecated archival service (link)
↑"Song Facts". Songfacts.com. February 14, 1958. Retrieved November 26, 2010.
↑Campbell, Mary. "Herb Alpert Talks About Singing", Nashua Telegraph (New Hampshire), Associated Press, December 7, 1968, p. 3: " ...By usual standards, I don't have a great instrument as a vocalist. But maybe there is a basic truth that comes across..."
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