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Tracking developer-first product launches for product discovery and inspiration
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Awesome developer tools launched on Product Hunt.
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In late 2022, I started mentoring founders, product marketers and developer advocates on [ADPList](https://adplist.org/mentors/florent-merian). Many of them were first-time contributors in dev-first companies and reached out to learn the nuances of developer marketing.
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I've been working in developer tools (Clerk, Specify) for years, experimenting with what works and what doesn't work, and I co-run a community of tech founders and marketers from awesome dev-first products like Resend, Supabase, and Vercel.
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**This post is about what I learned when marketing to developers and some resources to help you get started.**
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> Originally published in [fmerian/awesome-product-hunt](https://github.com/fmerian/awesome-product-hunt/blob/main/product-hunt-launch-guide.md)
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I've launched 42 dev tools on Product Hunt in the last 2 years — or maybe 55? To be honest, I've lost count.
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I could bore you with the details of how Specify launched or that Product Hunt awarded me Community Member of the Year in 2022 (runner-up).
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