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GeezerVison is showing schema.org — encodingFormat - Schema.org Property

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encodingFormat

A Schema.org Property
Usage: 10K - 100K Domains Based on monthly aggregations from Google's web index. (Google - August 2026)
Thing > Property :: encodingFormat
[more...]
  • Canonical URL: https://schema.org/encodingFormat
  • Check for open issues.
Media type typically expressed using a MIME format (see IANA site and MDN reference), e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.

In cases where a CreativeWork has several media type representations, encoding can be used to indicate each MediaObject alongside particular encodingFormat information.

Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry.

Values expected to be one of these types

  • Text
  • URL

Used on these types

  • CreativeWork
  • MediaObject
Supersedes
fileFormat

Examples

Example 1
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
<b>12oclock_girona.mp3</b>
Total Time: 0m:15s - Recorded on a terrace of Girona a sunday morning
composed by Roger

 <script type="text/javascript">
var fo = new FlashObject("http://google.com/flash/preview-player.swf", "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url", "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/AudioObject">
  <span itemprop="name"><b>12oclock_girona.mp3</b></span>

<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>

<meta itemprop="encodingFormat" content="audio/mpeg" />
 <meta itemprop="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />

<span class="description">
      <meta itemprop="duration" content="PT0M15S" />
      <span itemprop="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="AudioObject">
  <span property="name"><b>12oclock_girona.mp3</b></span>

<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>

<meta property="encodingFormat" content="audio/mpeg" />
 <meta property="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />

<span class="description">
      <meta property="duration" content="PT0M15S" />
      <span property="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AudioObject",
  "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3",
  "description": "Recorded on a terrace of Girona a sunday morning",
  "duration": "PT0M15S",
  "encodingFormat": "audio/mpeg",
  "name": "12oclock_girona.mp3"
}
</script>
Structured representation of the JSON-LD example.
{ "@context": "https://schema.org", "@type": "AudioObject", "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3", "description": "Recorded on a terrace of Girona a sunday morning", "duration": "PT0M15S", "encodingFormat": "audio/mpeg", "name": "12oclock_girona.mp3" }
Example 2
Copied
No Markup Microdata RDFa
Example notes or example HTML without markup.
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
Example encoded as Microdata embedded in HTML.
<figure itemscope itemtype="https://schema.org/CreativeWork">
 <meta itemprop="accessibilityFeature" content="alternativeText">
 <meta itemprop="accessibilityFeature" content="longDescription">
 <meta itemprop="accessibilityHazard" content="noFlashingHazard">
 <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard">
 <meta itemprop="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
Example encoded as RDFa embedded in HTML.
<figure vocab="https://schema.org/" typeof="CreativeWork">
 <meta property="accessibilityFeature" content="alternativeText">
 <meta property="accessibilityFeature" content="longDescription">
 <meta property="accessibilityHazard" content="noFlashingHazard">
 <meta property="accessibilityHazard" content="noMotionSimulationHazard">
 <meta property="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
No JSON-LD example available
Example 3
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
[A basic presentation in HTML]
Example encoded as Microdata embedded in HTML.
<main itemscope itemtype="https://schema.org/CreativeWork">
   <meta itemprop="accessibilityHazard" content="flashing"/>
   <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta itemprop="accessibilityHazard" content="noSoundHazard"/>
   <meta itemprop="accessibilityFeature" content="longDescription"/>
   <meta itemprop="accessibilityFeature" content="alternativeText"/>
   <meta itemprop="encodingFormat" content="text/html"/>
   <meta itemprop="encodingFormat" content="image/png"/>
   <meta itemprop="encodingFormat" content="text/css"/>
   <meta itemprop="encodingFormat" content="text/javascript"/>
   <meta itemprop="accessibilityAPI" content="ARIA"/>
   <meta itemprop="accessibilityAPI" content="UIAccessibility"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</main>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="CreativeWork">
   <meta property="accessibilityHazard" content="flashing"/>
   <meta property="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta property="accessibilityHazard" content="noSoundHazard"/>
   <meta property="accessibilityFeature" content="longDescription"/>
   <meta property="accessibilityFeature" content="alternativeText"/>
   <meta property="encodingFormat" content="text/html"/>
   <meta property="encodingFormat" content="image/png"/>
   <meta property="encodingFormat" content="text/css"/>
   <meta property="encodingFormat" content="text/javascript"/>
   <meta property="accessibilityAPI" content="ARIA"/>
   <meta property="accessibilityAPI" content="UIAccessibility"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json"> {
 "@context" :  "https://schema.org/" ,
 "@type" : "CreativeWork" ,
 "accessibilityHazard" :  [
        "flashing" , "noSoundHazard" ,
        "noMotionSimulationHazard" ] ,

 "accessibilityFeature" : [
        "alternativeText" , "longDescription" ] ,

 "encodingFormat" : [
        "text/html" , "image/png" ,
        "text/javascript" , "text/css" ] ,

 "accessibilityAPI" : [
        "ARIA" , "UIAccessibility" ],
 "accessibilityControl" : [
        "fullKeyboardControl" , "fullTouchControl" ,
        "fullVoiceControl" , "fullMouseControl" ]
} </script>
Structured representation of the JSON-LD example.
{ "@context" : "https://schema.org/" , "@type" : "CreativeWork" , "accessibilityHazard" : [ "flashing" , "noSoundHazard" , "noMotionSimulationHazard" ] , "accessibilityFeature" : [ "alternativeText" , "longDescription" ] , "encodingFormat" : [ "text/html" , "image/png" , "text/javascript" , "text/css" ] , "accessibilityAPI" : [ "ARIA" , "UIAccessibility" ], "accessibilityControl" : [ "fullKeyboardControl" , "fullTouchControl" , "fullVoiceControl" , "fullMouseControl" ] }
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