Figma is well-placed to succeed in an AI world, because they are an operating system. However, they need to move quickly to capitalize, and that explains why they are going public.
Adobe is being sued by the FTC for dark patterns; the patterns aren’t that dark, but it’s hard to find any justification for Adobe’s choices. Doing the right thing would have been better business in the long run.
The Adobe-Figma acquisition probably shouldn’t have gone through; that the right outcome was achieved for arguably the wrong reasons, though, is concerning for the long run of tech innovation.
Adobe Max was all about AI, with no mention of Figma. Adobe would still like the latter, but it is much better positioned to do without it thanks to its integration of Firefly. Plus, why marking content will matter for humans than AI.
One of the biggest questions facing AI is if the ingestion of copyrighted material into model training is or is not fair use; Getty Images is suing to get an answer, and Adobe is trying to benefit in the meantime.
An interview with Adobe Chief Strategy Office and Executive Vice President of Design & Emerging Products Scott Belsky about generative AI, Figma, and how Adobe’s business continues to evolve.
More details on yesterday’s launch, then a designer explains why Figma is different, and why Adobe has a good chance in court if it goes that far.
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