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GeezerVison is showing w3techs.com — Usage Statistics and Market Share of Tag Managers for Websites, November 2026

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Breakdown

Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
SSL Certificate Authorities
Content Delivery
Traffic Analysis Tools
Advertising Networks
Social Widgets
Site Elements
Structured Data
Markup Languages
Character Encodings
Image File Formats
Top Level Domains
Server Locations
Content Languages

see FAQ for explanations
on advanced reports

Technologies > Tag Managers

Usage statistics and market shares of tag managers for websites

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This diagram shows the percentages of websites using various tag managers. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
55.1% of the websites use none of the tag managers that we monitor.
Google Tag Manager is used by 44.7% of all the websites, that is a tag manager market share of 99.6%.

None
55.1%
Google Tag Manager
44.7%
99.6%
Adobe DTM
0.2%
0.5%
Matomo Tag Manager
0.1%
0.2%
Tealium
0.1%
0.2%
Yahoo Tag Manager
less than 0.1%
0.1%
W3Techs.com, 12 November 2026
absolute usage percentage
market share
Percentages of websites using various tag managers
Note: a website may use more than one tag manager

The following tag managers have a market share of less than 0.1%

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.

website informer w3techs

Latest related posting  read all
Web Technologies of the Year 2025
5 January 2026

We compiled the list of web technologies that saw the largest increase in usage in 2025.

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