Information has never been easier to find, or harder to trust. EMARKETER delivers the forecasts, benchmarks, and expert analysis that help organizations understand where consumers spend time, where advertisers spend money, and where commerce is growing. It’s the market intelligence needed to align strategy and act with confidence.
Trusted by the organizations shaping modern media, advertising, and commerce.
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Trusted by 5 agency holdcos and 86% of the largest tech firms
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Discover the AI Visibility Index
AI is rapidly changing how consumers discover brands. Instead of searching, they’re asking. EMARKETER’s AI Visibility Index (AIVI) helps brands understand how they appear in AI-generated recommendations, backed by a consistent, analyst-led methodology.
Announcing 3 AI Solutions to help your team incorporate thousands of vetted and proprietary data into their AI workflows. Learn more to get deeper research on our platform, trusted insights in your favorite AI tool, or EMARKETER data embedded in your company's AI platform
USED BY LEADING BRANDS, AGENCIES, PUBLISHERS, AND PLATFORMS
The Common Language Behind Better Decisions
Brands.
Plan with confidence. Invest with clarity.
Develop media and commerce strategies backed by trusted forecasts and consumer insights. Understand where attention is shifting, where spend is moving, and where growth is emerging.
Win more business. Build stronger recommendations.
Support every pitch, plan, and client conversation with independent market intelligence that validates your strategy, strengthens narratives, and builds trust and credibility.
Markets move fast, and the data is conflicting. EMARKETER’s forecasters and analysts create a trusted view of the market by assessing the credibility, completeness, and relevance of thousands of data sources using a transparent, proprietary methodology.
This process enables EMARKETER to move beyond reporting numbers at face value. We combine quantitative data, qualitative market intelligence, and expert analysis to understand not only what is happening, but why it is happening and what it means for the future.
The result is intelligence that organizations can stand behind to align strategies, validate decisions, benchmark performance, and identify what’s next with confidence.
3000+ vetted data sources
10,000+ proprietary metrics
Less than 5% forecast variance against company-reported earnings
Expert-led intelligence. Not vendor- or sponsor-driven research
Become an Empowered MarketerEMARKETEREfficient MarketerEMARKETEREpic MarketerEMARKETERExcellent MarketerEMARKETERElevated MarketerEMARKETEREffective Marketer
"We’ve shifted from guessing to proving. Using EMARKETER data has helped us create a culture where strategic confidence is built on facts, not just opinions."
Hannah Montovani
Director of Marketing Strategy & AI Transformation,
Bazaarvoice
Download the Guide
Find out how EMARKETER research, data, and insights empower you to make informed strategic decisions for your company and teams.
Delivered through our subscription platform and analyst expertise, EMARKETER centers decisions around a reliable source to align strategy, validate decisions, and uncover growth opportunities.
Self-service access to trusted forecasts, benchmarks, reports, charts, AI-powered search tools, and our AI Visibility Index.
EM Advisory
Analyst-led guidance that helps your team interpret market shifts and proprietary data to develop action plans tailored to your business needs.
Advertising & Sponsorship Opportunities
Programs, events, and content that help brands reach decision-makers, demonstrate thought leadership, and generate demand.
Alexia George
Marketing Manager, Net Conversion
It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.
Lisa Lawrence
Vice President of Sales Operations, Digital Marketing Group
The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.
Jennifer Schulties
Senior Vice President, Head of Media, Doner Media
Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.
Brigitte King
Global Chief Digital Officer, Colgate-Palmolive
Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.
Todd Elbrink
Strategist, Veritone One
EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.
Dowoo Lee
VP, Integrated Media Strategy & Planning, DEPT Agency
EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.
Ann Lewnes
Executive Vice President and CMO, Adobe
There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.
Jeff Green
CEO and Co-Founder, The Trade Desk
I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’
Stan Pavlovsky
CEO, Shutterstock
EMARKETER is a valuable resource that helps us navigate our customers' changing landscape and understand their evolving needs.
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