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Save Kids’ TV is a new organisation launched in 2026 to champion high-quality children’s media in the UK.

We bring together parents, creators, educators, researchers and supporters who believe children deserve screen content that is imaginative, age-appropriate, enriching and made with their needs in mind.

Our focus is simple: to help protect, improve and promote children’s TV and media so young audiences in the UK can enjoy content that reflects their lives, sparks curiosity and supports healthy development.

Why it matters

Children’s media plays an important role in how young people learn, imagine and understand the world around them. It can help build confidence, language, empathy and creativity.

But children need more than endless choice — they need quality. They need programmes and media experiences that are thoughtful, safe, entertaining and relevant to their everyday lives.

We believe UK children should have access to content that:

• reflects the places, voices and experiences around them
• supports learning, creativity and emotional development
• is made with care for different ages and stages
• offers meaningful alternatives to low-quality, purely commercial content

What we do

Save Kids’ TV exists to support a better future for children’s media.

Our work includes:

• advocating for the value of high-quality children’s TV and screen media
• raising awareness of the importance of UK-focused children’s content
• encouraging discussion among parents, educators, creators and policymakers
• sharing ideas, insight and research about children’s media needs
• supporting a stronger environment for the creation of original children’s content

Our vision

We want every child in the UK to have access to media that informs, inspires and represents them.

That means supporting a media landscape where children can see stories that feel relevant, hear voices they recognise, and enjoy programmes designed to help them grow as engaged, confident and creative young people.

Join us

Save Kids’ TV is building a fresh movement for 2026 and beyond.

If you care about the future of children’s media in the UK, we invite you to support our mission and help us make the case for better content for every child.