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Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

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DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process

November 11, 2026
Member Exclusive

Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus

November 10, 2026
Member Exclusive

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

November 9, 2026
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Subscribe to Digiday+ for access to exclusive articles, insights, and more
Business of TV
LinkedIn brings its B2B ad targeting to U.K. connected TVs

Long gone are the days when LinkedIn was just a job-searching site.

  • The Creator Economy
    TwitchCon is at a crossroads as creators question its value
  • Brands in Culture
    Why brands like Anthropologie are commissioning creator-created shows instead of posts
  • Marketing on Platforms
    OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
  • Member Exclusive
    Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process
  • Creator Playbook
    How a sports betting creator drove 200 million short-form views of his podcast
  • Sponsored
    How TF is the grocery store a media channel?
  • Zero-click Future
    Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
  • Sponsored
    WTF is scene-level targeting for CTV?
  • Retail Media Rewritten
    TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
Latest News
  • The Programmatic Marketer
    Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
    November 10, 2026
  • Marketing on Platforms
    Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
    November 10, 2026
  • Sponsored
    How marketers protect their data strategy during renewed M&A activity
    September 22, 2026
  • Member Exclusive
    Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus
    November 10, 2026
  • Sponsored
    How interconnectivity is unlocking enhanced cross-channel performance
    September 30, 2026
  • Business of AI
    The case for and against AI token capping
    November 10, 2026
  • The Programmatic Industrial Complex
    Can web users trust ad tech’s server-side shift?
    November 10, 2026
  • The Programmatic Marketer
    ‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
    November 10, 2026

DIGIDAY @ ADVERTISING WEEK

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Sponsored

Making the case for purchase and intent data in programmatic

October 14, 2026
Member Exclusive

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

October 13, 2026
Digiday @ Advertising Week

For some publishers, agentic advertising is still a question of ROI

October 12, 2026

Media

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AI Content Economy

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

November 9, 2026

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF Series

WTF is the AI training opt-out policy token?

November 9, 2026

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.

The Creator Economy

Creators see promise in Instagram’s long-form push, but question whether exposure is enough 

November 6, 2026

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.

Marketing

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Brands in Culture

Ogilvy and CAA launch partnership to clone celebrity talent for AI ads

November 9, 2026

Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.

The Creator Economy

How performance metrics are rewriting creator rate cards

November 9, 2026

Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.

Marketing on Platforms

ChatGPT is about to show brands their mention count

November 9, 2026

The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.

Future of TV

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TV with dollar sign representing balancing multichannel tv advertising to create revenue.
Member Exclusive

Future of TV Briefing: What it costs brands to fund long-form creator series

November 4, 2026

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.

Member Exclusive

Future of TV Briefing: CTV advertising has a genre-label problem

October 28, 2026

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Member Exclusive

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

October 21, 2026

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Media Buying

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Member Exclusive

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

November 9, 2026

Forrester’s Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them.

Retail Media Rewritten

Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies

November 6, 2026

Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.

Unilever media agency assignments
Member Exclusive

Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape

November 6, 2026

A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.

Annual research reports

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Member Exclusive

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

November 4, 2026
Member Exclusive

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

October 5, 2026
Member Exclusive

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

August 5, 2026

Podcasts

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The Programmatic Marketer

Can ad tech’s server-side shift save it from Apple and Google?

November 3, 2026
The Programmatic Marketer

Inside indie agencies’ DSP gripes and the rise of agentic media buying

October 27, 2026
Zero-click Future

Inside the post-Google playbook: Subscriptions, AI and team reorgs

October 20, 2026

Research

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Member Exclusive

D+ Research: Marketers navigate a changing CTV landscape

August 3, 2026
Member Exclusive

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

July 9, 2026
Member Exclusive

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

July 1, 2026

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Hims & Hers expands benefits program for GLP-1 support with brands like Grüns and Tonal

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This month Hims & Hers adds Tonal, Grüns, Viome and Medjet perks to benefits for GLP-1 subscribers seeking fitness and nutrition support.

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