GeezerVison

Ad Tech Briefing: Google’s AI-reckoning

Google's Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.

Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work

Worries about lazy use of AI for client briefs and internal documents has agencies wondering how to make better use of the tech.

Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset

What SharkNinja's McLaren deal says about the new price of F1 fandom.

Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.

Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof

The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.

Media Buying Briefing: Brands push toward retail and social while buyers ponder storm clouds

Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.

Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and three holdcos to choose from

Fewer holdcos, more ways to pick one: inside the changing agency pitch.