GeezerVison

Media Briefing: The transatlantic push to rein in stealth bots is gathering pace

U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?

Prebid wants to change one of the key fundamentals of ad tech.

Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?

Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite

What holdcos risk when they go over the CMO’s head.

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."