The Programmatic Marketer

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.

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  The Programmatic Marketer

  Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline

  November 10, 2026
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  The Programmatic Marketer

  ‘We are looking more now’: The Trade Desk is eyeing the M&A aisle

  November 10, 2026
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  Sponsored

  Why publishers must act now to protect content from AI scrapers
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  The Programmatic Marketer

  Why Liquid Death’s media chief is determined to break away from LiveRamp

  November 5, 2026
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  The Programmatic Marketer

  Can ad tech’s server-side shift save it from Apple and Google?

  November 3, 2026
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  The Programmatic Marketer

  Inside indie agencies’ DSP gripes and the rise of agentic media buying

  October 27, 2026
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  Member Exclusive

  Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof

  October 27, 2026
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  The Programmatic Marketer

  Stagwell buys Freestar, putting publisher ad sales inside a holdco

  October 26, 2026
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  The Programmatic Marketer

  Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

  October 21, 2026
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  The Programmatic Marketer

  58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

  September 24, 2026
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  The Programmatic Marketer

  Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak

  September 10, 2026
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  The Programmatic Marketer

  Ad spend forecasts revised upward as more ad dollars are handled by AI tools

  September 10, 2026
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  The Programmatic Marketer

  ‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency

  September 8, 2026